A Curated Portfolio Built for Disciplined Regional Expansion.

Mercury F&B operates a curated portfolio of food and beverage brands, managing each through a structured operating model that prioritises consistency, quality, and commercial performance.

Portfolio Framework

Three Categories. One Operating Standard.

Mercury operates across a portfolio defined not only by brand identity, but also by rights structure. Owned brands, franchise rights, and exclusive sub-franchise rights each carry different governance implications — and each is presented here with precision.

Every brand in the portfolio is managed through operating systems designed to preserve standards, protect rights, and support expansion across different market conditions.

Hera-Owned Brands

Brands owned globally by Hera and operated by Mercury under a centralized platform model.

International Franchise Rights

Territory-level franchise rights held by Mercury country companies under defined agreements.

Exclusive Sub-Franchise Rights

Exclusive sub-franchise rights for specific territories within approved markets.

Brand Portfolio

Brands We Operate

Other

Second Cup

International specialty coffee brand. Mercury holds the international Master franchise rights for Lebanon and exclusive sub-franchise rights for Alexandria, Egypt .

International Franchise Rights Visit Website

Sixty Second

Hera's globally owned quick-service café brand, designed for speed, quality, and scalability. Positioned for regional activation through Mercury's operating structure.

Owned Brand -- Global Rights Visit Website

Portfolio Approach

Selective. Standards-Led. Rights-Aware.

The portfolio is managed through operating systems designed to preserve standards, protect rights, and support expansion across different market conditions. Each brand card shows four things with precision: the brand name, a concise descriptor, the rights category, and the relevant market reference.

As Mercury expands into UAE and USA, the portfolio framework is designed to accommodate new brand entries and rights categories without disrupting the existing structure.

Understand the Rights Model View Country Platforms