Mercury F&B operates through dedicated country platforms, each responsible for executing brand rights, managing local operations, and building sustainable hospitality businesses within defined territories.
Mercury operates through country-level platforms designed to respond to local market realities while remaining aligned to shared standards, systems, and reporting lines.
The architecture is built to scale: Lebanon and Egypt are live today. UAE and USA are in the framework for future expansion using the same country platform model.
How the Model WorksExplore Mercury by market to understand how the platform operates on the ground, how rights are structured locally, and where future growth is being built.
International franchise rights -- Second Cup Lebanon territory
Explore Mercury F&B Lebanon PlatformExclusive sub-franchise rights -- Second Cup Alexandria
Explore Mercury F&B Egypt Platform