Mercury F&B Egypt
Mercury Egypt is being established as the second country platform within the Mercury F&B group, focused on activating exclusive sub-franchise rights for Second Cup in Alexandria.
Mercury Egypt is being built to scale hospitality operations in Egypt through disciplined rollout, operational systems, technology-enabled concepts, and market-specific execution capabilities. The focus is on building a strong operating base that can support controlled expansion in Egypt.
The Egypt platform is designed to support market rollout, operations, finance, HR, legal coordination, franchise execution, and growth planning within a structured operating model.
Where appropriate, Mercury Egypt can also activate innovation-led hospitality initiatives that strengthen operational efficiency, modern retail formats, or differentiated guest experience.
Market Status
In development — platform being built for controlled rollout
Rights Structure
Exclusive sub-franchise rights — Second Cup, Alexandria territory
Platform Focus
Disciplined rollout, franchise execution, and technology-enabled concepts.
Operating Model
Structured expansion. Mercury group standards. Country-level discipline.
The Egypt platform is structured to handle every dimension of in-market execution from day one of rollout.
Structured site selection, launch sequencing, and expansion planning designed to support controlled growth across Egypt.
Full operating compliance, standards management, and franchise relationship coordination within the defined territorial rights.
Store operations, multi-unit performance standards, and operational governance aligned to Mercury group frameworks.
Financial controls, planning frameworks, and performance reporting structured for clear visibility at country and group level.
People systems, compliance coordination, and legal documentation managed within the Egypt operating structure.
Where strategically relevant, Mercury Egypt activates technology-enabled retail formats and smart hospitality concepts to strengthen efficiency and guest experience.
Mercury Egypt operates the following brands within the defined territorial rights structure.
Mercury Egypt is building its operating foundation and is open to engagement with partners, landlords, talent, and stakeholders who understand the value of disciplined, structured market operators.
For partnership discussions, location opportunities, career enquiries, or media requests related to Egypt, contact the Mercury team using the relevant channel.
General & Partnerships
For corporate, landlord, and partnership enquiries in Egypt
Careers — Egypt
To explore open roles across Egypt operations
Media
For press and communications enquiries related to Mercury Egypt
Updates, milestones, and announcements from Mercury Egypt.
Markets -- Egypt
Mercury Egypt continues to develop the operating infrastructure required to activate its exclusive sub-franchise rights for Second Cup in Alexandria.
Mar 27, 2026
Operations -- Platform
Mercury F&B formalizes shared services across its two active markets, creating a unified operational backbone for purchasing, HR, finance, legal,...
Mar 27, 2026
Brands -- Portfolio
Hera's globally owned 60 Second brand is being positioned for regional market activation through Mercury's country operating structure.
Mar 27, 2026