Mercury F&B Lebanon

Operating Hospitality Brands in Lebanon Through Disciplined Market Execution.

Mercury Lebanon manages multi-unit food and beverage operations in Lebanon through a structured model focused on consistency, quality, commercial performance, and long-term brand discipline.

Market Overview

The Local Execution Platform

Mercury Lebanon is the local execution platform through which approved brands and rights are activated in the Lebanese market. It operates as a disciplined country company within the Mercury group structure, delivering performance across store operations, commercial planning, and brand consistency.

The Lebanon platform integrates store operations, purchasing, marketing, HR, finance, legal coordination, and market performance oversight into one operating structure. This creates clearer accountability and stronger execution across locations.

Mercury Lebanon is positioned to engage with partners, landlords, talent, and stakeholders who value disciplined market operators with a long-term view of growth.

Market Status

Active — Multi-unit operations running

Rights Structure

International franchise rights — Second Cup Lebanon territory

Operating Model

Centralized support functions. Country-level execution. Mercury group standards.

Platform Focus

Consistency, quality, commercial performance, and multi-unit control.

Platform Functions

How Lebanon Operates

The Lebanon platform is an integrated operating structure covering all functions required to execute and grow hospitality brands in market.

Store Operations

Day-to-day operational standards, location performance management, and multi-unit governance across all active sites in Lebanon.

Purchasing

Supplier coordination, product consistency, and commercial purchasing discipline aligned to Mercury group procurement standards.

Marketing

Local brand activation, consumer communication, and promotional execution adapted to the Lebanese market context.

HR & People

Recruitment, team development, performance systems, and HR policy implementation across Lebanon operations.

Finance

Financial reporting, planning, controls, and commercial performance oversight for the Lebanon market platform.

Legal Coordination

Contract management, franchise compliance, regulatory coordination, and rights protection within the Lebanese territory.

Active Portfolio

Brands Operating in Lebanon

Mercury Lebanon operates the following brands within the defined rights structure.

Second Cup

International specialty coffee brand. Mercury Lebanon holds the international franchise rights for the Lebanese territory.

International Franchise Rights

Opportunities

Work With Mercury Lebanon

Mercury Lebanon is positioned to engage with the right partners, landlords, talent, and stakeholders who value disciplined market operators with a long-term view of growth.

Whether you represent a prospective location, a supply partnership, a career opportunity, or a media inquiry, use the contact form to reach the right team directly.

Contact Lebanon Team View Careers

General & Partnerships

For corporate, landlord, and partnership enquiries in Lebanon

Careers — Lebanon

To explore open roles across Lebanon operations

Media

For press and communications enquiries

Go to Contact Page

Mercury Lebanon